communication.
Gruppo Zenit approach moves from the assessment of client’s
purposes, target profile, business characteristics and key values
of brand identity.
Each aspect is translated into the language of interaction
design with the aim to develop an efficient web interface,
which can offer a satisfactory and pleasant user experience.
Our activities include:
Brand evaluation:
analyzing brand key values
Web design:
defining the graphic and iconographic project
Web architecture:
defining contents architecture
Web editing:
contents editing and/or their adaptation for web purposes
Usability tests:
assessing web usability and accessibility
publication thanks to a continuing relationship based on
trustworthiness and collaboration with clients.
To be successful, a web communication project has to be
appropriately promoted through a conscious use of
the various channels available on the market.
Our main web marketing tools used to support promotion actions are:
Brand protection:
brand protection and registration on
search engines
Search Engine Optimization:
techniques for optimizing web pages
Keywords advertising:
ADV campaigns management
Search Engine Positioning:
techniques for search engine positioning
Web Analytics:
traffic analysis and reporting
Banner:
editing and spread of advertising messages on the Internet
reliability and trustworthiness.
Our projects are developed on Content Management
System (CMS) software, which enables fast and easy updating
of web pages:
Our main support services for web applications are:
Technical assistance:
remote and on-site application maintenance and evolution
Education:
training sessions on back end functioning
Hosting:
scripting languages and on-line database support