Method

OUR METHOD:
A FULL-FLEDGED DIGITAL COMMUNICATION SERVICE.

To cope up with the constantly evolving world of digital communication, we need to set ourselves a few coordinates. Gruppo Zenit did the same by developing a creative and productive process which is agile, flexible and rigorous.

THE STUDY

Together with the customer we define the aims and objectives to be achieved, through a series of interviews that lay the foundations on which the project will be built.

THE STUDY

  • 1.1

    BUSINESS ANALYSIS

    Understand your world to present the right proposal

  • 1.2

    SCOPE & VISION

    Define goals and objectives of the project to frame the outline

  • 1.3

    BENCHMARKS

    Analyze the best approachof competitors

  • 1.4

    REQUIREMENTS

    Define your needs with precision

THE STRATEGY

We make a detailed action plan, encompassing everything that can help to achieve the objectives set in the exploration phase.

THE STRATEGY

  • 2.1

    BRAND EVALUATION & DIGITAL IDENTITY

    understand the values and contents of your brand/business to develop a consistent digital identity

  • 2.2

    DIGITAL COMMUNICATION CHANNELS

    Analyze the potentially effective communication channels

  • 2.3

    PRELIMINARY TECHNOLOGY DEFINITION

    Define the befitting technology for your project

  • 2.4

    CONTENT

    Distinguish the contents and the efficient way to communicate them

THE LOOK

We translate the contents into a project with distinguished identity both in terms of UI interaction and graphics.

THE LOOK

  • 3.1

    ARCHITECTURE

    Define the fundamental model of the project for better interactivity and usability

  • 3.2

    INTERACTION DESIGN

    Analyse the best way to interact with the users

  • 3.3

    IDENTITY DERIVATION

    Select the look that will make your project distinct

  • 3.4

    INTERFACE DESIGN

    Develop the preliminary illustration of the project

THE MODEL

We combine design, usability and interaction in a template that allows us to test your project.

THE MODEL

  • 4.1

    FRONTEND TEMPLATING

    Create the preliminary template comprising of architecture and the visual design

  • 4.2

    PROTOTYPE ADJUSTMENTS

    Fine-tuning the template before stepping in to production

  • 4.3

    BACKEND SYSTEM ARCHITECTURE

    Define the details of the backend architecture on which the project is based.

THE DEVELOPMENT

We start the construction of the project now, based on what was defined at earlier stages.

THE DEVELOPMENT

  • 5.1

    FRONTEND DEVELOPMENT

    Develop the UI of the project based on the tested templates

  • 5.2

    BACKEND DEVELOPMENT

    Develop the backend part of the project for admin users

THE DELIVERY

We enter the final phase, wherein we go for a series of checks before launching the finished project online.

THE DELIVERY

  • 6.1

    QUALITY CONTROL

    Review and test what has been developed to ensure that the project is technically stable and comply with the actual requirements

  • 6.2

    RELEASE

    Make the project available to the end-users

THE MONITORING

We check carefully the technical performance and the achievement of business objectives, in order to make improvements that may be needed.

THE MONITORING

  • 7.1

    POST-LAUNCH SUPPORT

    Monitor the project in the technical point of view and ensure its stability.

  • 7.2

    TRACKING

    Provide reports on marketing aspects of the project and offer consultancy for future steps

THE UPDATES

We guarantee that your digital communication projects remains updated.

THE UPDATES

  • 8.1

    STANDARD MAINTENANCE

    Update project contents in accordance with the schedule set during the strategy phase

  • 8.2

    UPGRADE MAINTENANCE

    Update functionality, structure or content of the project as newer requirements emerge

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